Our Story

In the year 1980 Mr Suman Kumar Lunia along with his father, Late Shri Rekhchand Ji Lunia, entered the trading industry with a humble enterprise. They started with industrial supplies to commercial enterprises in Eastern India right from steel pipes, pipe fittings, hand gloves, broom sticks, welding electrodes, nut & bolts & structural steel products. After working really hard for 10 years in this industry, in the year 1990 they could set up their official base at 21, Synagouge Street, Kolkata – 700001 and shifted to the organized sector.

However, within a few years he realized that the industrial supply line is getting affected due to weak demand. Judging the need of the hour, in 2003 he purchased a retail shop at Gupta Mansion Market, Shop no 45 under the flagship brand of BALAJI wherein he concentrated on industrial grade stainless steel pipes, pipe fittings & valves. As destiny would have it, this same year Mr Suman Kr Lunia lost his father which led to an emotional setback.

In the year 2008 Mr Hemant Lunia, the elder son of Mr.Suman Kumar Lunia, started taking active participation in the family business. A young mind-set with a zealous fervour and enthusiasm to create an impact on the market, the next big leap was taken under the leadership of the young blood. He studied the market and realized that there was a lack of good quality supply. He then started chain of import of goods from China & Taiwan for stainless steel pipe fittings & ball valves. As the first cargo arrived, he started radical marketing of the products at Pan India level. He kept researching the market more deeply and identified the untapped business opportunities and contingencies while learning about stainless steel, the revolutionary alloy.

In the year 2005, Mr Hemant Lunia took charge of the company, restructured it and changed the name to BALAJI NIRYAAT PVT LTD, and under the guidance of his father started handling the business in a more organized way. He analysed the market of Eastern India was still not explored to its capacity, and he started importing stainless steel seamless pipes & coils and parallely became official suppliers for Jindal Steel. He planned to tap in the freight difference & on- time supply and started conserving the stock to reduce the lead time of the goods to “0”. This was a big game changer for the East India stainless steel market as demand started picking up. As per saying “God help those who help themselves”, Jindal Steel also started ramping up their facility in Jajpur, Orissa to cater to this market. Infact, looking at the newly generated demand of quality products in this market, Jindal Steel planned on enhancing their production upto 3 times of their Hissar Plant.

In the year 2014 Mr Hemant Lunia & Suman Kr Lunia laid the foundation of their own 30000 sqfts stockyard in NH6 Bombay Road Ganesh Complex, Howrah – 711322 under the name of BALAJI NIRYAAT PVT LTD. In the same year JSL started commercial production from their Jajpur unit. Mr Hemant Lunia, in collaboration, also laid the foundation stone for setting up the 1st cold rolling mill (750 mm max) and Pipe Mills in Eastern Part of India. This was the road map that opened new avenues in the stainless steel market in Eastern India since the supply of metal was increasing and consumers could reap the benefit of consumption to increase the business prospect to an unimaginable extent.
In the year 2015 Mr Harsh Lunia, the younger son of Mr. Suman Kumar Lunia, joined the family business. This same year BNPL completed their warehouse with sheet shearing machine and started commercial dispatches from there. Also, the pipe mill started its commercial production of Cold Rolled coils & Tubes to the market. In the year 2015 many other pipe mill players came in the market seeing the robust demand of stainless steel.

In a couple of years, the demand kept increasing but the market dynamics was changing very fast. The need of the hour had put forth a demand of metal processing lines and a wider space to keep the stock. In year 2017, an additional 40,000 sqft space was added with one more warehouse to keep the demand and supply chain running smoothly. With this, started the project for setting East India’s 1st No4 Polishing Line & in-house Cut to Lengths Line, along with Hand Held Metal Analyser to help customers test the metal

without destruction or the need for sending it to a lab. With this processing centre up & running, 2nd processing unit was installed in 2019, and work started on 3rd processing unit of 35,000 sqft to cater demand for metal sheet processing.

In 2019, another sector was added to BNPL, with Metal Fabrication Unit. The fabrication unit, with additional process equipment installed, was constructed at a lightning speed in four months. With the Fabrication Unit, export of Rice Mill Machinery items started alongwith orders for processed products from Railways. In 2019, we got MSME certification from the government.

In year 2020, our 3rd Processing Unit is now completed with additional Tube Mill Facility, to cater to our self-consumption needs, railway orders and open market supplies. In this year, at our Fabrication Unit, we have also added production of SS Roofing Sheets, Aluminium Roofing Sheets, Colour coated Roofing Sheets.